Scotch whisky brand Johnnie Walker has announced a multi-year partnership with the Formula 1 group to become the official whisky of the sport, and expand its responsible drinking initiative Join the Pact.

Mika Häkkinen, Johnnie Walker Global Responsible Drinking Ambassador, said 'The new partnership that the brand has forged with the Formula 1 group is an enormous boost to our campaign and will significantly reach out to many millions more people around the world'. Johnnie Walker has previously worked with the likes of Jude Law, Christina Hendricks and Rankin.